{"meta":{"survey_id":"s004-btob-sales","slug":"btob-sales-2026-09","title":"Prácticas que realmente generaron resultados en ventas BtoB (septiembre–octubre de 2026)","kind":"single","series_id":null,"series_title":null,"scope_note":"Personas que respondieron a una convocatoria pública por internet y declararon tener experiencia en ventas a empresas (ventas BtoB)","conductor":"AInformation","funder":"AInformation (Shunta Fujii)","sponsor":null,"field_start":"2026-09-26","field_end":"2026-10-07","timezone":"Asia/Tokyo","platform":"Encuesta por internet (encuesta web)","recruit_method":"Convocatoria pública de participantes por internet (por orden de llegada, una respuesta por persona, limitada a personas con buen historial de respuestas anteriores)","collection":{"window":"35 respuestas entre el 26 de septiembre a las 15:31 y el 7 de octubre a las 21:43","peak":"El día con más respuestas fue el 26 de septiembre, con 8 (28 de las 35 respuestas llegaron en los primeros cuatro días)","note":"La recepción se cerró el 10 de octubre. 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El texto original no se publica)","free_text":true},{"question_id":"q50_biggest","no":50,"text":"Escribe algún hecho o cambio de método que marcó un antes y un después en tus resultados","type":"text","metric_id":"s004-btob-sales/q50_biggest/overall","base":{"label":"Todos los encuestados","n":29,"is_all":true},"valid_n":12,"na_n":17,"attribute":false,"options":[],"checks":[],"flags":["free_text_not_published_raw"],"note":"Si hay algo que cambiaste y que hizo que los números cambiaran, escríbelo de forma que se entienda el antes y el después. (Respuesta libre. El texto original no se publica)","free_text":true},{"question_id":"q51_sekkyaku","no":51,"text":"Si hay alguna frase que te dijo un cliente y que no puedes olvidar, escríbela","type":"text","metric_id":"s004-btob-sales/q51_sekkyaku/overall","base":{"label":"Todos los encuestados","n":29,"is_all":true},"valid_n":14,"na_n":15,"attribute":false,"options":[],"checks":[],"flags":["free_text_not_published_raw"],"note":"Puede ser en un sentido positivo o negativo. (Respuesta libre. El texto original no se publica)","free_text":true},{"question_id":"q52_free","no":52,"text":"Si hay algo más que quieras compartir sobre las ventas corporativas, escríbelo","type":"text","metric_id":"s004-btob-sales/q52_free/overall","base":{"label":"Todos los encuestados","n":29,"is_all":true},"valid_n":12,"na_n":17,"attribute":false,"options":[],"checks":[],"flags":["free_text_not_published_raw"],"note":"(Respuesta libre. El texto original no se publica)","free_text":true}],"cross":[],"notes":["Los porcentajes usan como base a las personas que respondieron esa pregunta (las no respuestas se excluyen de la base).","No se aplicaron ponderaciones. Se trata de un grupo de personas que participaron de forma voluntaria y no representa a Japón en su conjunto.","Los porcentajes mostrados están redondeados al primer decimal. Es posible que la suma no dé exactamente 100 %.","En las preguntas de respuesta múltiple, la suma de los porcentajes supera el 100 %."],"limits":["Esta es una encuesta realizada a personas que respondieron a una convocatoria abierta en internet. No representa a la totalidad de las personas que hacen ventas corporativas.","Como solo hubo 29 respuestas válidas, lee todos los porcentajes como una referencia orientativa.","De las 35 personas que respondieron, se excluyeron 6 del recuento porque el modo de expresarse y la estructura de sus respuestas coincidían con los de otros encuestados, lo que sugiere que podrían haber sido escritas con IA generativa. Este criterio se añadió después de recopilar las respuestas.","Los recuentos por atributos que se habían planeado en el diseño de la encuesta, como por posición en resultados o por tasa de cierre, no se incluyen porque el número de personas en cada categoría es demasiado bajo para compararlas.","Todas las respuestas son autodeclaradas. No hemos verificado por nuestra cuenta los resultados, la tasa de cierre ni la tasa de citas.","En el texto de la convocatoria se indicaba que, según el contenido de la respuesta, podríamos ponernos en contacto para proponer otro encargo. Por eso existe la posibilidad de que haya un sesgo hacia exagerar los resultados. Lee las cifras relacionadas con el desempeño teniendo en cuenta este posible sesgo.","Las preguntas de respuesta escrita son opcionales. El contenido refleja solo a quienes decidieron responderlas, no la opinión de todos los encuestados.","La forma de llevar las reuniones de ventas y de responder a las objeciones refleja cómo cada persona percibía su propia actuación en el momento de responder. No se ha verificado si realmente habla así en la práctica.","Se limita a una respuesta por persona, pero no se puede evitar por completo que la misma persona responda más de una vez con un registro distinto.","No se verificó si los participantes residen en Japón ni si tienen 18 años o más. Solo se sabe que respondieron a una convocatoria abierta por internet."],"provenance":{"questionnaire_version":1,"quality_rules_version":1,"code_version":"91e677e924487df3","tally_hash":"0d557f43ee898bc1986bc9a27e744dbf9033331c1f1a94fa1284d5d0d2d8c56d"}}